Nivea Campaign For Real Beauty

Monica is an icon of beauty authentic and unfiltered.

Nivea campaign for real beauty. Psychological and physiological turmoil. Nivea is a global skincare and body care brand that is owned by the German company called Beiersdorf. Oscar Troplowitz purchased Beiersdorf from the original founder Paul C.

For the purpose of this case study the focus will be on dove body wash for. Each woman is the s. It also has to take Doves strong brand image and protect it in addition to expanding and maintaining current consumers.

Nivea said the Feel Closer line devised by DraftFCB London aims to emphasise the positive impact Nivea products have on female relationships by helping them to feel good in their own skin. Known Real Beauty campaign by Unilever brand Dove. With the launch of their new Beauty is campaign Nivea wanted to drive people to their website and share thoughts and photos of how real people define their idea of beauty.

The campaign was a huge multimedia campaign and i-vu was selected to repeat the TV advert to an elusive female audience. Nivea pulled the plug on the controversial ad immediatelyThe campaign meant for release in the Middle East was scrapped and a pathetic apology was released by the brand claiming the bad ad was misleading. Nivea ups digital ad spend 250 for new campaign.

Rethink Soft which began Thursday Oct. Dove Body wash caters for the generic female market since it is a beauty body wash. The 4m advertising push has been branded a copycat campaign by one Dove insider.

4 is intended to challenge the notion that the term soft is pejorative connoting. Doves Campaign for Real Beauty launched in 2004 challenging the norms of American beauty by featuring everyday women who were not skinny and flawless and who represented a range of ages ethnicities and races. Dove body wash is a Unilever brand under personal care category.